Question 1

What is Iterable?

Accepted Answer

Iterable is a cross-channel marketing automation platform that empowers growth marketers to create personalized customer experiences across multiple channels. The platform enables businesses to orchestrate marketing campaigns via email, mobile, social, and web, all from a unified interface. With over 1,400 customers and $200M+ in annual revenue, Iterable has established itself as a leader in the marketing automation space.

Question 2

When was Iterable founded?

Accepted Answer

Iterable was founded in 2013 in San Francisco, California by three former Twitter engineers: Andrew Boni, Justin Zhu, and Mark Weinstein. The founders built the company to help growth marketers create world-class customer experiences through personalized cross-channel campaigns. Since its inception, Iterable has grown into a market leader in marketing automation and customer engagement.

Question 3

Who are the founders of Iterable?

Accepted Answer

Iterable was founded by Andrew Boni, Justin Zhu, and Mark Weinstein, all ex-Twitter engineers with deep expertise in growth marketing and engineering. These founding team members leveraged their background from Twitter to build a marketing automation platform focused on cross-channel campaign orchestration. Their technical expertise and understanding of growth marketing shaped Iterable's approach to empowering marketers.

Question 4

What is Iterable's current valuation?

Accepted Answer

In 2021, Iterable raised Series E funding of $200 million at a $2 billion valuation, reflecting strong investor confidence in the company's market opportunity and execution. This significant funding round positioned Iterable as one of the well-funded players in the marketing automation and customer engagement space. The $2 billion valuation represents the company's value as a leading cross-channel marketing platform.

Question 5

How has Iterable grown over the years?

Accepted Answer

Iterable has experienced significant growth milestones since its 2013 founding. The company raised Series C funding of $60 million in 2018, followed by a Series E round of $200 million in 2021 at a $2 billion valuation. By 2023, Iterable had achieved $200M+ in annual revenue with 1,400+ customers, and by 2024, the company was recognized as a cross-channel marketing leader in the industry.

Question 6

What channels does Iterable support for marketing campaigns?

Accepted Answer

Iterable supports multiple marketing channels including email, mobile, social media, and web, enabling businesses to create cohesive cross-channel marketing strategies. This multi-channel approach allows marketers to reach their customers wherever they are and provide consistent messaging across all touchpoints. The platform's cross-channel capabilities are designed to help businesses orchestrate personalized customer experiences at scale.

Question 7

What are Iterable's main product capabilities?

Accepted Answer

Iterable's core capabilities center on cross-channel marketing automation and personalization. The platform enables growth marketers to create, manage, and optimize personalized campaigns across email, mobile, social, and web channels from a unified interface. These capabilities are designed to help businesses deliver world-class customer experiences and drive engagement across their entire customer journey.

Question 8

Who should use Iterable?

Accepted Answer

Iterable is designed primarily for growth marketers and marketing teams in businesses of various sizes. The platform is particularly valuable for companies with 1,400+ existing customers across diverse industries, as it supports complex, personalized customer engagement strategies. Any organization focused on creating world-class customer experiences through sophisticated, data-driven marketing campaigns can benefit from Iterable's cross-channel platform.

Question 9

What are common use cases for Iterable?

Accepted Answer

Common use cases for Iterable include orchestrating multi-channel customer engagement campaigns, delivering personalized email marketing at scale, and managing mobile marketing initiatives. Growth teams use Iterable to create cohesive experiences across email, mobile, social, and web channels, ensuring consistent messaging and brand presence. The platform is particularly valuable for businesses looking to optimize customer lifecycle marketing and improve overall engagement metrics.

Question 10

What makes Iterable stand out in the marketing automation market?

Accepted Answer

Iterable stands out as a cross-channel marketing platform built specifically for growth marketers, founded by former Twitter engineers who understand the technical and marketing needs of fast-growing companies. The platform's emphasis on unified cross-channel orchestration across email, mobile, social, and web differentiates it from point solutions. With 1,400+ customers and $200M+ in annual revenue, Iterable has proven its ability to scale and deliver value to enterprises and growth-focused organizations.

Question 11

How does Iterable's pricing model work?

Accepted Answer

While specific pricing details are not documented in available brand data, Iterable serves a diverse customer base of over 1,400 companies ranging from growth-stage startups to enterprises. The company's $200M+ annual revenue indicates a successful, scalable pricing model that creates value across different customer segments. Organizations interested in Iterable's pricing should contact the company directly for current rates and available plans.

Question 12

What is Iterable's mission?

Accepted Answer

Iterable's original mission is to empower growth marketers to create world-class customer experiences. This mission is reflected in the company's focus on providing marketing teams with a unified platform to orchestrate personalized campaigns across multiple channels. The company continues to pursue this mission by innovating in cross-channel marketing automation and helping businesses deliver exceptional, personalized customer engagement.

Question 13

How many customers does Iterable have?

Accepted Answer

As of 2023, Iterable serves 1,400+ customers globally. This extensive customer base includes businesses across various industries and sizes, from growth-stage companies to enterprises. The company's ability to serve such a large and diverse customer base demonstrates the broad applicability and value of its cross-channel marketing platform.

Question 14

What is Iterable's annual revenue?

Accepted Answer

Iterable has achieved $200M+ in annual revenue as of 2023, demonstrating significant market traction and customer value delivery. This revenue milestone, combined with the company's $2 billion valuation from its 2021 Series E funding round, reflects strong business growth and market acceptance. The company's revenue scale positions it as a major player in the marketing automation and customer engagement industry.

Iterable

Company Overview

Open Positions

Reddit Discussions

Key Differentiators

Strong Challenger

Growth Stage

Top 3 Ranked

Frequently Asked Questions

What is Iterable?

When was Iterable founded?

Who are the founders of Iterable?

What is Iterable's current valuation?

How has Iterable grown over the years?

What channels does Iterable support for marketing campaigns?

What are Iterable's main product capabilities?

Who should use Iterable?

What are common use cases for Iterable?

What makes Iterable stand out in the marketing automation market?

How does Iterable's pricing model work?

What is Iterable's mission?

How many customers does Iterable have?

What is Iterable's annual revenue?

AI Visibility Rankings

Unlock AI Visibility Tracking for Iterable

Not So Random Others

Assurtiv

Bamboo

Airmeet

Crustdata

Datacurve

Bynder

Compare with Other Brands