Question 1

What is HomeAdvisor?

Accepted Answer

HomeAdvisor is a leading pay-per-lead marketplace that connects homeowners with service professionals for home improvement, maintenance, and repair projects. Homeowners can submit free project requests for services like plumbing, electrical work, roofing, and remodeling, while service contractors subscribe to access leads and bid on projects. Operating as a division of Angi Inc., HomeAdvisor generates over $1.3 billion in annual revenue and serves 200,000+ service professionals, making it one of the largest home services marketplaces in North America.

Question 2

How does HomeAdvisor work?

Accepted Answer

HomeAdvisor operates on a dual-sided marketplace model. Homeowners visit HomeAdvisor.com and submit free project requests detailing their home improvement needs. These leads are then sold to multiple qualified contractors (typically 3-5 competitors simultaneously) who pay per lead ($30-100 each) and maintain monthly subscriptions ($300-500). Contractors bid on projects they're interested in, and homeowners can compare quotes and reviews before selecting a service professional to hire.

Question 3

When was HomeAdvisor founded?

Accepted Answer

HomeAdvisor was founded in 1999 in Denver, Colorado, as 'ServiceMagic' by serial entrepreneur Rodney Rice. The company pioneered the contractor pay-per-lead marketplace model in the home services industry. It was rebranded to 'HomeAdvisor' in 2012 after market research showed that the name 'advisor' conveyed expertise and professionalism better than the original 'ServiceMagic' name.

Question 4

What is the history of HomeAdvisor's ownership?

Accepted Answer

HomeAdvisor (originally ServiceMagic) was acquired by IAC (InterActiveCorp), Barry Diller's internet conglomerate, in 2004 for $180 million. This acquisition provided significant capital and digital marketing expertise for national expansion. In 2017, IAC merged HomeAdvisor with Angie's List to create ANGI Homeservices Inc., combining HomeAdvisor's lead generation engine ($1.2B revenue) with Angie's trusted review platform ($350M revenue). The company is now part of Angi Inc., with HomeAdvisor retaining its brand identity as the lead marketplace.

Question 5

What major milestones has HomeAdvisor achieved?

Accepted Answer

Key milestones in HomeAdvisor's history include: launching as ServiceMagic in 1999, the $180 million IAC acquisition in 2004, the 2012 rebrand to HomeAdvisor, reaching $1.2+ billion in revenue by 2017, and the strategic 2017 merger with Angie's List. The company grew to serve 200,000+ contractors and continues generating $1.3+ billion in annual revenue as of 2024, representing 70% of Angi Inc.'s total business.

Question 6

What are HomeAdvisor's main products and services?

Accepted Answer

HomeAdvisor's primary product is its lead marketplace platform where homeowners can request quotes for various home services. The platform specializes in connecting homeowners with contractors across multiple categories including plumbing, electrical work, roofing, bathroom remodeling, kitchen renovation, HVAC services, and general home repairs. HomeAdvisor integrates with Angie's List reviews, allowing homeowners to view contractor ratings and feedback alongside quotes, creating a comprehensive marketplace combining lead generation with trusted community reviews.

Question 7

What does HomeAdvisor charge contractors?

Accepted Answer

HomeAdvisor uses a dual pricing model for contractors. Service professionals pay between $300-500 per month for subscription access to the platform, which provides them with lead opportunities. Additionally, contractors are charged $30-100 per individual lead they receive, depending on the project type and competitiveness of the lead. This combination of subscription and per-lead fees creates a scalable revenue model while incentivizing contractors to engage with quality leads.

Question 8

Is HomeAdvisor free for homeowners?

Accepted Answer

Yes, HomeAdvisor is completely free for homeowners. Homeowners can submit as many project requests as they need without paying any fees. The platform generates revenue entirely from contractors through monthly subscription fees and per-lead charges, making it a no-cost service for homeowners seeking quotes and connecting with service professionals.

Question 9

What makes HomeAdvisor different from competitors?

Accepted Answer

HomeAdvisor's primary competitive advantage is its deep experience in the lead generation marketplace, having pioneered this business model since 1999. The integration with Angie's List provides access to millions of verified contractor reviews and ratings, building trust in the marketplace. With 200,000+ active contractors and generating over $1.3 billion in annual revenue, HomeAdvisor maintains one of the largest active networks of service professionals, though it faces competition from platforms like Thumbtack, Amazon Home Services, and Yelp's expanding lead generation offerings.

Question 10

Who uses HomeAdvisor and how?

Accepted Answer

HomeAdvisor serves two primary user groups: homeowners seeking professional contractors for home improvement and maintenance projects, and licensed service professionals looking for customer leads. Homeowners use the platform to get multiple competitive quotes, read reviews, and hire contractors for projects ranging from emergency repairs to major renovations. Contractors use HomeAdvisor as a primary customer acquisition channel, purchasing leads and bidding on projects to grow their home services businesses.

Question 11

What types of home services are available on HomeAdvisor?

Accepted Answer

HomeAdvisor covers a broad spectrum of home services including plumbing (emergency repairs, installations, maintenance), electrical work (upgrades, installations, repairs), roofing (repairs, replacements, inspections), HVAC services (heating, cooling, maintenance), bathroom remodeling, kitchen renovation, general home repairs, painting, landscaping, and other specialized trades. The marketplace connects homeowners with licensed contractors across these categories, allowing them to compare quotes and select professionals based on reviews and pricing.

Question 12

How do homeowners get started on HomeAdvisor?

Accepted Answer

Getting started on HomeAdvisor is straightforward: homeowners visit HomeAdvisor.com and submit a free project request describing their home service needs, including location and project details. They then receive quotes from multiple qualified contractors in their area. After reviewing contractor reviews, ratings, and proposed costs, homeowners can select and contact their preferred service professional to schedule work. The entire process is free for homeowners from submission through quote comparison.

Question 13

How does HomeAdvisor's integration with Angie's List benefit users?

Accepted Answer

The integration with Angie's List combines HomeAdvisor's lead generation capabilities with Angie's trusted community reviews and ratings. This merger (completed in 2017) allows homeowners to see verified contractor reviews and performance ratings alongside quotes on HomeAdvisor, building confidence in their hiring decisions. For contractors, the integration provides access to both HomeAdvisor's lead marketplace and Angie's review platform, creating a more comprehensive visibility and lead generation tool within the Angi Inc. ecosystem.

Question 14

What are the main challenges HomeAdvisor faces?

Accepted Answer

HomeAdvisor faces several operational challenges including contractor churn (service professionals canceling subscriptions due to concerns about lead quality and return on investment), competition from emerging platforms like Thumbtack and Amazon Home Services, and historical issues with lead quality perception (homeowners sometimes treating leads as price-shopping opportunities rather than serious inquiries). These factors have affected contractor satisfaction and economics, though the platform continues generating substantial revenue as Angi Inc.'s primary business division.

Question 15

How large is HomeAdvisor's market presence today?

Accepted Answer

As of 2024, HomeAdvisor generates $1.3+ billion in annual revenue, representing approximately 70% of parent company Angi Inc.'s total business. The platform serves 200,000+ active service professionals across North America and continues to be one of the leading home services marketplaces. Operating under Angi Inc. (which also includes Angie's List reviews and Handy on-demand services), HomeAdvisor maintains its position as a major player in the contractor lead generation industry despite competitive pressures.

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Frequently Asked Questions

What is HomeAdvisor?

How does HomeAdvisor work?

When was HomeAdvisor founded?

What is the history of HomeAdvisor's ownership?

What major milestones has HomeAdvisor achieved?

What are HomeAdvisor's main products and services?

What does HomeAdvisor charge contractors?

Is HomeAdvisor free for homeowners?

What makes HomeAdvisor different from competitors?

Who uses HomeAdvisor and how?

What types of home services are available on HomeAdvisor?

How do homeowners get started on HomeAdvisor?

How does HomeAdvisor's integration with Angie's List benefit users?

What are the main challenges HomeAdvisor faces?

How large is HomeAdvisor's market presence today?

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