Question 1

What is Hightouch?

Accepted Answer

Hightouch is a data activation platform that transforms your data warehouse into a customer data platform. Founded in 2018, it enables data teams to activate customer data stored in their warehouse using reverse ETL technology and composable CDP capabilities. The platform is warehouse-native, working seamlessly with major data platforms like Snowflake and BigQuery to turn raw data into actionable customer insights.

Question 2

What does Hightouch do?

Accepted Answer

Hightouch provides real-time data activation and orchestration capabilities that synchronize data from your warehouse to business applications and destinations. It enables users to create no-code transformations, build customer audiences, and run personalization campaigns without writing code. The platform automates data sync and activation workflows, allowing teams to leverage their warehouse as the single source of truth for customer data.

Question 3

What is the mission of Hightouch?

Accepted Answer

Hightouch's original mission is to 'Turn your data warehouse into your customer data platform.' This mission drives the platform's focus on warehouse-native data activation, enabling organizations to use their existing data infrastructure as a comprehensive CDP without the need for separate, expensive tools.

Question 4

When was Hightouch founded?

Accepted Answer

Hightouch was founded in 2018 in San Francisco, California through the Y Combinator accelerator program. The company was established by founders Kashish Gupta and Yohan Kim who envisioned a solution to activate data directly from enterprise data warehouses.

Question 5

Who founded Hightouch?

Accepted Answer

Hightouch was founded by Kashish Gupta and Yohan Kim in 2018. Both founders built the platform as Y Combinator alumni who recognized the opportunity to create a composable data activation platform that would allow organizations to leverage their existing data warehouses as customer data platforms.

Question 6

What are the major milestones in Hightouch's history?

Accepted Answer

Hightouch achieved significant milestones including Series A funding of $20M in 2021, followed by Series C funding of $150M in 2022 that valued the company at $2.1B. By 2024, the company had established itself as a leading data activation platform trusted by data teams worldwide.

Question 7

What is Hightouch's current valuation?

Accepted Answer

Hightouch reached a $2.1B valuation following its Series C funding round of $150M in 2022. This valuation reflects the platform's strong market position and the growing demand for data activation solutions that help organizations maximize the value of their data warehouses.

Question 8

What is Reverse ETL?

Accepted Answer

Reverse ETL is a technology that Hightouch pioneered, enabling data activation by syncing processed data from your warehouse back to operational systems and customer tools. Unlike traditional ETL which moves raw data into warehouses, Reverse ETL sends cleaned, transformed, and enriched data from the warehouse to the applications your team uses daily, enabling real-time personalization and customer engagement.

Question 9

What is Hightouch's Customer Studio?

Accepted Answer

Customer Studio is Hightouch's audience building and management feature that provides a visual, no-code interface for creating and managing customer segments and audiences. This feature allows data teams to build sophisticated audience definitions directly from warehouse data, enabling personalization campaigns and targeted activations without requiring technical SQL expertise.

Question 10

Which data warehouses does Hightouch support?

Accepted Answer

Hightouch is warehouse-native and supports major cloud data platforms including Snowflake and BigQuery. The platform is designed to work seamlessly with modern enterprise data warehouses, treating them as the source of truth for customer data activation.

Question 11

What are Hightouch's key features?

Accepted Answer

Hightouch's key features include reverse ETL technology for data activation, Customer Studio for visual audience building, sync automation for continuous data synchronization, no-code transformations for data enrichment, and real-time data activation orchestration. The platform enables teams to create personalization campaigns and manage audience activations through an intuitive visual interface.

Question 12

Does Hightouch support no-code transformations?

Accepted Answer

Yes, Hightouch supports no-code transformations that allow users to enrich and transform data without writing code. This capability makes it accessible to business users and data analysts who may not have extensive programming experience, democratizing data activation across the organization.

Question 13

How does Hightouch enable real-time data activation?

Accepted Answer

Hightouch provides real-time data activation and orchestration capabilities that continuously synchronize changes in your data warehouse to downstream systems and applications. This ensures that customer data remains fresh and up-to-date across all operational tools, enabling immediate personalization and engagement based on the latest customer information.

Question 14

Who should use Hightouch?

Accepted Answer

Data teams and organizations that rely on cloud data warehouses like Snowflake and BigQuery are ideal users of Hightouch. The platform is designed for companies seeking to activate their warehouse data for personalization campaigns, customer engagement, and real-time analytics without the overhead of maintaining a separate customer data platform.

Question 15

What problems does Hightouch solve?

Accepted Answer

Hightouch solves the challenge of data siloing by enabling organizations to activate warehouse data directly for customer personalization, engagement, and analytics. It eliminates the need for expensive third-party CDPs by turning the data warehouse into a fully functional customer data platform, reducing costs and complexity while improving data freshness and control.

Hightouch

Company Overview

Open Positions

Reddit Discussions

Key Differentiators

Emerging Innovator

Frequently Asked Questions

What is Hightouch?

What does Hightouch do?

What is the mission of Hightouch?

When was Hightouch founded?

Who founded Hightouch?

What are the major milestones in Hightouch's history?

What is Hightouch's current valuation?

What is Reverse ETL?

What is Hightouch's Customer Studio?

Which data warehouses does Hightouch support?

What are Hightouch's key features?

Does Hightouch support no-code transformations?

How does Hightouch enable real-time data activation?

Who should use Hightouch?

What problems does Hightouch solve?

AI Visibility Rankings

Unlock AI Visibility Tracking for Hightouch

Not So Random Others

Manus

Exelon

Assurtiv

Bamboo

Airmeet

Focal Systems

Compare with Other Brands