Question 1

What is Geotab?

Accepted Answer

Geotab is a leading connected vehicle telematics platform that provides GPS tracking, real-time insights, and fleet management solutions for businesses of all sizes. The company operates globally, serving over 100,000 customers across more than 160 countries with cutting-edge hardware devices and cloud-based software. Geotab has achieved a major milestone with 5 million connected vehicle subscriptions and is on a trajectory toward $1 billion in annual revenue. The platform combines advanced telematics technology with AI-powered capabilities to help organizations improve fleet efficiency, safety, and sustainability.

Question 2

When was Geotab founded and by whom?

Accepted Answer

Geotab was founded in 2000 by Neil Cawse, a South African immigrant engineer who started the company from his basement in Oakville, Ontario, Canada. Cawse recognized the significant opportunity in GPS vehicle tracking technology and launched the company with a vision to advance vehicle connectivity and safety. In 2025, the company celebrated its 25th anniversary as a thriving, globally-recognized telematics leader. Clive Cawse, Neil's brother, joined as the first employee and has served as COO with over 25 years of experience at the company.

Question 3

What is Geotab's mission and core values?

Accepted Answer

Geotab's mission is 'Advancing technology, empowering businesses, making roads safer through connected vehicle solutions.' The company is guided by six core values: Innovation, Collaboration, Trust, Continuous Learning, Customer Focus, and Sustainability. These values shape how Geotab develops products, serves customers, and operates as a global organization. The company consistently demonstrates its commitment to these values through award recognition, industry leadership, and investment in both technology advancement and employee development.

Question 4

What are Geotab's main products and devices?

Accepted Answer

Geotab's primary product portfolio includes the MyGeotab cloud-based platform, which provides comprehensive fleet management and telematics analytics. The company manufactures connected vehicle hardware devices, including the GO2 device (launched in 2002) and the GO9 device (launched in 2019). Most recently, Geotab unveiled Ace, a generative AI copilot that enables natural language queries and advanced analytics for fleet management. These integrated solutions combine hardware, software, and AI to deliver real-time visibility into vehicle performance, driver behavior, and operational efficiency.

Question 5

How does Geotab's Ace AI copilot work?

Accepted Answer

Ace is Geotab's generative AI copilot designed to revolutionize fleet management through natural language interactions. The platform allows users to query their fleet data using conversational language rather than traditional dashboard navigation. Geotab launched an Ace Early Adopter Program in 2024 with select customers to test and refine the AI capabilities. The system provides AI-powered insights for safety, efficiency, and operational optimization, making data-driven decision-making more accessible to fleet managers of all technical levels.

Question 6

What makes Geotab unique in the fleet management industry?

Accepted Answer

Geotab holds the #1 vendor recognition from ABI Research in the telematics industry, demonstrating its leadership position. The company differentiates itself through its integration of advanced GPS tracking, cloud-based analytics, cutting-edge AI technology, and a robust partner ecosystem of over 700 partners and developers. Geotab's FIPS 140-2 validated security ensures enterprise-grade data protection, and its GSA contract covering 217,000 vehicles demonstrates trust from government agencies. The company's commitment to sustainability, with 63% year-over-year EV growth tracking, positions it as a leader in addressing environmental concerns within fleet management.

Question 7

Who uses Geotab and what are typical use cases?

Accepted Answer

Geotab serves over 100,000 customers globally across diverse industries including transportation, logistics, field service, government, construction, and commercial fleet operations. Common use cases include real-time vehicle tracking for operational efficiency, driver safety monitoring and coaching, fuel consumption optimization, preventive maintenance tracking, and sustainability reporting. Businesses use Geotab to reduce operational costs, improve road safety, enhance customer service delivery, and meet environmental compliance requirements. The platform's scalability supports everything from small businesses managing a handful of vehicles to large enterprises operating thousands of vehicles worldwide.

Question 8

How has Geotab grown over the past 25 years?

Accepted Answer

Geotab's growth trajectory is remarkable, starting from a single-person basement operation in 2000 to become a global telematics leader with 2,700+ employees operating in 160+ countries. Key growth milestones include launching the MyGeotab platform in 2012, acquiring Strategic Telecom Solutions in 2015 and FleetCarma in 2018 to expand capabilities, reaching 2 million subscriptions in 2020, securing ABI #1 vendor recognition in 2023, and achieving 5 million subscriptions in 2025. The 2025 acquisition of Verizon Connect further expands Geotab's market position and capabilities. The company's revenue has grown to $970 million, with targets to reach $1 billion.

Question 9

What certifications and security measures does Geotab implement?

Accepted Answer

Geotab maintains FIPS 140-2 validation, a critical security certification ensuring its platform meets federal standards for cryptographic protection and data security. The company is recognized with an EPEAT Purchaser Award from the EPA, demonstrating its commitment to environmental sustainability and responsible purchasing practices. Geotab holds a GSA contract securing 217,000 government vehicles, reflecting rigorous security and compliance vetting by the U.S. General Services Administration. These certifications and contracts underscore Geotab's credibility as a trustworthy partner for sensitive fleet operations and government agencies.

Question 10

What is Geotab's sustainability commitment?

Accepted Answer

Geotab is deeply committed to sustainability and released its 2024 Sustainability and Impact Report demonstrating significant environmental progress. The platform has tracked 700 million electric vehicle miles and achieved 63% year-over-year EV growth among its connected fleet. Geotab provides tools and insights that help customers optimize fuel consumption, reduce emissions, and transition to electric vehicles. The company's sustainability focus extends to its operations, earning EPEAT Purchaser Award recognition and creating data-driven solutions that enable fleets to meet environmental compliance and corporate sustainability goals.

Question 11

What partnerships and integrations does Geotab support?

Accepted Answer

Geotab operates within a robust ecosystem of over 700 partners and developers who build integrations and applications on the platform. The company maintains strategic partnerships, including a notable history with Sprint (MyGeotab partnership in 2012) and the 2025 acquisition of Verizon Connect, which expanded its market reach and integration capabilities. This extensive partner ecosystem enables customers to integrate Geotab with their existing business systems such as ERP, CRM, and dispatch platforms. The open platform approach allows third-party developers to create custom solutions, making Geotab a flexible foundation for enterprise fleet management strategies.

Question 12

What awards and industry recognition has Geotab received?

Accepted Answer

Geotab has received numerous prestigious awards reflecting its leadership and impact. Key recognitions include the 2023 ABI #1 Telematics Vendor award, 2025 AI Excellence Awards, EPEAT Purchaser Award from the EPA, Great Place to Work Certification, Top Employer Recognition, and 2024 Geotab Innovation Awards recognizing customer excellence in fleet management. The company is also recognized for Sustainability Leadership in tracking electric vehicle adoption and reducing emissions. These awards demonstrate Geotab's excellence across product innovation, workplace culture, environmental responsibility, and customer success.

Question 13

What does Geotab offer for employee culture and development?

Accepted Answer

Geotab employs 2,700+ professionals globally with an 83% satisfaction rate and is certified as a Great Place to Work. The company offers comprehensive perks including continuous learning with 80% cost coverage, fitness programs, hybrid work flexibility, volunteer programs, health benefits, professional development, 401(k) matching, parental leave, and mental health support. Employees also benefit from global career advancement opportunities and team-building initiatives. Geotab's commitment to employee development aligns with its core value of Continuous Learning and reflects its belief that investing in people drives innovation and customer success.

Question 14

What are the key milestones in Geotab's product evolution?

Accepted Answer

Geotab's product evolution spans 25 years of innovation. The GO2 device launched in 2002 established the hardware foundation for vehicle tracking. The MyGeotab platform launched in 2012 with Sprint partnership enabled cloud-based analytics. The GO9 device arrived in 2019 with enhanced capabilities and FIPS 140-2 validation support. Most significantly, Geotab unveiled the Ace generative AI copilot in 2024, representing the next frontier in intelligent fleet management. Each milestone reflects Geotab's commitment to advancing technology and delivering increasingly sophisticated tools that address evolving customer needs in fleet operations and vehicle connectivity.

Question 15

How can businesses get started with Geotab?

Accepted Answer

Businesses can begin their Geotab journey by visiting the company's website to explore the comprehensive product offerings and schedule a consultation with the sales team. Geotab offers solutions scalable to any fleet size, from small businesses to enterprise operations, with flexible subscription models based on connected vehicle requirements. The company provides implementation support, training, and ongoing customer success resources to ensure successful deployment. For innovative customers interested in cutting-edge AI capabilities, Geotab continues to expand access to the Ace Early Adopter Program, allowing selected customers to test and benefit from the latest AI-powered features.

Question 16

What are Geotab's 2025 industry predictions and future direction?

Accepted Answer

Geotab published 2025 industry predictions highlighting how AI powers efficient and safer fleets, indicating the company's strategic focus on artificial intelligence integration across its platform. The Ace AI copilot launch represents Geotab's commitment to making fleet management more intuitive and data-driven through natural language interfaces. With the recent acquisition of Verizon Connect in 2025 and continued investment in EV tracking (700M+ EV miles tracked), Geotab positions itself at the intersection of AI innovation and sustainability. The company's trajectory toward $1 billion in revenue and ongoing expansion in 160+ countries suggests continued investment in advanced telematics capabilities and global market expansion.

Geotab

Company Overview

Open Positions

Reddit Discussions

Key Differentiators

Market Leader

Growth Stage

Top 3 Ranked

Frequently Asked Questions

What is Geotab?

When was Geotab founded and by whom?

What is Geotab's mission and core values?

What are Geotab's main products and devices?

How does Geotab's Ace AI copilot work?

What makes Geotab unique in the fleet management industry?

Who uses Geotab and what are typical use cases?

How has Geotab grown over the past 25 years?

What certifications and security measures does Geotab implement?

What is Geotab's sustainability commitment?

What partnerships and integrations does Geotab support?

What awards and industry recognition has Geotab received?

What does Geotab offer for employee culture and development?

What are the key milestones in Geotab's product evolution?

How can businesses get started with Geotab?

What are Geotab's 2025 industry predictions and future direction?

AI Visibility Rankings

Unlock AI Visibility Tracking for Geotab

Not So Random Others

Assurtiv

Bamboo

Airmeet

Crustdata

May Mobility

Michael Kors

Compare with Other Brands