Company Overview
Ford is a global automotive manufacturer producing a full range of vehicles including trucks, SUVs, cars, and commercial vehicles, along with electric and hybrid models. The company targets American consumers and commercial customers seeking reliable, value-oriented transportation with a heritage of innovation and performance. Ford delivers iconic vehicles like the F-Series trucks and Mustang, while investing heavily in electric vehicle development and mobility services to compete in the evolving automotive market.
The Ford Story
Ford Motor Company was founded by Henry Ford on June 16, 1903, in a converted factory on Mack Avenue in Detroit, Michigan. This was actually Ford's third attempt at establishing an automotive business, after two previous failures. The company was incorporated with $28,000 in capital.
Ford's vision was to build cars for the masses, not just the wealthy. The breakthrough came with the Model T in 1908—the first affordable, mass-produced automobile with completely interchangeable parts. Ford famously said customers could have 'any color they want, so long as it's black' (because black paint dried fastest).
In 1913, Ford revolutionized manufacturing by introducing the moving assembly line at his Highland Park plant. This innovation reduced Model T assembly time from 12 hours to just 93 minutes, dramatically lowering costs. Ford also famously paid workers $5/day (double the typical wage) so they could afford to buy the cars they built.
The Breakthrough Moment
The 1913 moving assembly line was the true breakthrough—it didn't just make Ford successful, it transformed all of manufacturing and made automobiles accessible to ordinary Americans.
Original Mission
"To democratize the automobile and put the world on wheels."
Founders
Open Positions
Reddit Discussions
Key Differentiators
Market Leader
Ford is recognized as a market leader in the Automotive sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $185000M in revenue, Ford operates at enterprise scale with proven market validation.
Frequently Asked Questions
AI Visibility Rankings
How Ford performs in AI search results
Unlock AI Visibility Tracking for Ford
See exactly how Ford ranks across ChatGPT, Gemini, Perplexity, Claude, and Grok. Get actionable insights to improve your AI search performance.
Join 1,000+ brands · Free 7-day trial · No credit card required
Not So Random Others
Sensodyne
Sensodyne is a toothpaste brand owned by Haleon, specifically formulated to treat and prevent tooth sensitivity while providing cavity protection and enamel strengthening. The brand offers various for
May Mobility
May Mobility provides autonomous vehicle technology for transit applications, operating Toyota Sienna minivans across 18 U.S. and Japanese cities with over 400,000 autonomy-enabled rides completed.
Michael Kors
Michael Kors is an American luxury fashion brand offering ready-to-wear clothing, handbags, footwear, watches, and accessories with sophisticated, jet-set aesthetics. Founded by designer Michael Kors
In-N-Out Burger
In-N-Out Burger is a regional fast-food chain known for its simple menu of fresh, made-to-order burgers, fries, and shakes with a cult following in the Western United States. The company serves custom
Cabela's
Cabela's is an outdoor recreation retailer specializing in hunting, fishing, camping, and outdoor gear through destination superstores and online channels. The company offers extensive selections of o
NVR
NVR, Inc. stands as the fourth-largest homebuilder in the United States based on homes closed, with a distinctive business model that has transformed it from a bankruptcy survivor into a Wall Street f
Compare with Other Brands
See how Ford stacks up against competitors with our detailed comparison tool.
Start Comparison