Company Overview

Crown Royal is a premium Canadian whisky brand known for its smooth, distinctive blend and signature purple bag packaging, offering a range of flavored and aged whisky expressions. The company serves whisky enthusiasts and spirits consumers seeking a sophisticated yet approachable whisky for cocktails and sipping occasions. Crown Royal has built its premium positioning through its royal heritage story, smooth taste profile that appeals to both whisky veterans and newcomers, creative limited-edition releases, and iconic gift-worthy presentation in its velvet drawstring bag.

Revenue
$20300M
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Key Differentiators

Emerging Innovator

Crown Royal is an emerging player bringing innovative solutions to the Consumer Food & Beverage market.

Enterprise Scale

With $20300M in revenue, Crown Royal operates at enterprise scale with proven market validation.

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