Coldwell Banker

Coldwell Banker is a legendary American real estate franchise with a 119-year heritage dating back to 1906, making it one of the oldest and most recognized brands in residential and commercial real estate. Owned by Anywhere Real Estate (formerly Realogy), Coldwell Banker operates approximately 3,000 offices across 49 countries and territories, with a network of over 101,000 affiliated sales professionals serving clients worldwide.

Founded in San Francisco immediately after the devastating 1906 earthquake by Colbert Coldwell, the company was built on principles of integrity and customer service during a time when the city desperately needed honest real estate guidance. This founding ethos of trust and ethical business practices has remained core to the brand for over a century. Today, Coldwell Banker generates approximately $750 million in annual revenue through its franchise model, with parent company Anywhere Real Estate reporting $5.6 billion in net revenue for 2023.

The brand has consistently innovated to stay relevant in changing markets. In 2024 alone, Coldwell Banker opened 127 new international offices, expanded to five new countries (Albania, Belgium, Poland, Puerto Rico, Switzerland), and launched cutting-edge technology including Transaction Concierge service, AI-powered tools through partnerships with Buildout and other providers, and the Move Meter technology featured in their "Live Well With Coldwell" national advertising campaign. The company's marketing efforts rank #3 in ad effectiveness among 550 advertisers and maintain the #1 real estate ad ranking for 13 consecutive years.

Coldwell Banker serves the full spectrum of real estate needs from first-time homebuyers to luxury estate buyers through specialized divisions including Coldwell Banker Realty (owned brokerages), Coldwell Banker Affiliates (franchisees), Coldwell Banker Commercial, and Coldwell Banker Previews International for luxury properties. With 2024 marking the first time international agent count surpassed 10,000, the brand's global expansion continues while maintaining its founding commitment to professionalism and client advocacy.