Company Overview

Cheetos is a cheese-flavored snack brand owned by Frito-Lay, offering crunchy and puffy corn snacks with distinctive orange color and cheese dust. The company produces multiple varieties including Flamin' Hot, Crunchy, Puffs, and specialty flavors. Cheetos targets snack enthusiasts seeking bold, cheesy flavors and fun eating experiences with iconic Chester Cheetah branding.

Revenue
$20000M
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Key Differentiators

Strong Challenger

Cheetos is an established challenger with significant market presence and competitive offerings in Consumer Food & Beverage.

Enterprise Scale

With $20000M in revenue, Cheetos operates at enterprise scale with proven market validation.

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