Booking Holdings

Booking Holdings Inc. stands as the world's preeminent online travel services provider, fundamentally transforming how people discover, plan, and book travel experiences globally. Operating through a powerful portfolio of six primary consumer brands—Booking.com, Priceline, Agoda, KAYAK, OpenTable, and Rentalcars.com—the company serves consumers and local partners in more than 220 countries and territories. With a market capitalization exceeding $167 billion as of 2025, Booking Holdings has established itself as a dominant force in the digital travel ecosystem.

The company's business model spans multiple travel verticals, from accommodation reservations and flight bookings to restaurant reservations and ground transportation services. Through its flagship brand Booking.com, the company processes the majority of its business, offering the world's largest selection of accommodations ranging from hotels to vacation rentals. The company's sophisticated technology platform enables real-time inventory management, dynamic pricing, and seamless booking experiences across millions of properties worldwide.

In fiscal year 2024, Booking Holdings generated $23.74 billion in revenue, representing an 11% increase from the prior year, while gross bookings totaled $166 billion. The company employs approximately 24,800 people globally and continues to demonstrate strong profitability with $5.88 billion in net income for 2024. The company's merchant model, which accounts for nearly 60% of revenue, combined with its agency model and growing advertising business, creates a diversified revenue stream that has proven resilient across economic cycles.

Booking Holdings maintains an aggressive capital allocation strategy, having authorized a $20 billion stock repurchase program in January 2025 while simultaneously increasing its quarterly dividend by 10% to $9.60 per share. The company's commitment to innovation is evident in its recent merger with TravelTriangle and its ongoing investments in artificial intelligence and machine learning technologies to enhance personalization and operational efficiency. As the travel industry continues its digital transformation, Booking Holdings remains positioned at the forefront, leveraging its scale, brand portfolio, and technological capabilities to maintain market leadership.