Aydi

Aydi is a Dubai-based agricultural technology startup that serves as a 'field operating system' for modern agriculture. Founded in 2022 by Hassan Fayed, the company operates across more than 15 countries with offices in Dubai, Madrid, and Cairo, providing farmers with advanced tools to optimize crop yields and combat climate-related risks.

The company offers two primary products: aydieye, a comprehensive farm management platform that tracks labor, supplies, field history, and daily operations for farms of any size, and ORTH, an AI-powered agronomy assistant launched in October 2024 at the Fruit Attraction trade fair in Madrid. ORTH analyzes land conditions, crops, and weather to provide real-time farming advice, combining satellite imagery with weather data to build detailed models of crop health for individual plots.

Aydi's platform enables farmers to boost crop yields by over 20% through plot-level insights, predictive analytics, and conversational AI capabilities. The technology works for farms ranging from single plots to operations spanning thousands of hectares, democratizing access to precision agriculture tools.

In September 2025, Aydi raised $7.5 million in seed funding led by COTU Ventures, Daltex, and Nuwa Capital, with participation from Magrabi Agriculture and Foundation Ventures. This funding supports the expansion of their AI-driven agricultural intelligence platform.