Company Overview
Alloy Automation (operating as Alloy) is a workflow automation platform and integration infrastructure for e-commerce brands and SaaS companies to build custom integrations without code. The company raised $20M Series round in February 2022 led by Andreessen Horowitz, bringing total funding to $27M from 19 investors. While 2024 revenue growth has moderated and remained roughly flat, Alloy maintains healthy 50-60% gross margins with 2-3 years of runway, serving markets including e-commerce ($6.1B), CRM ($47.7B), ERP ($53.7B), and logistics ($33.4B).
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Key Differentiators
Strong Challenger
Alloy Automation is an established challenger with significant market presence and competitive offerings in Marketing.
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