Aflac

Aflac Incorporated is a Fortune 500 American insurance company and the world's largest provider of supplemental insurance, headquartered in Columbus, Georgia. Founded in 1955 by three brothers—John, Paul, and William Amos—the company has grown from a small regional insurer into an international insurance powerhouse with operations in the United States and Japan, serving millions of policyholders with innovative supplemental health and life insurance products.

What began as the American Family Life Insurance Company of Columbus has become synonymous with supplemental insurance, largely due to one of the most successful marketing campaigns in corporate history. The iconic Aflac Duck, introduced in 2000, transformed the company's brand recognition from just 11% to an astounding 94% by 2014, making Aflac one of the most recognizable brands in the world. This remarkable achievement in brand building was born from a simple observation in New York's Central Park when the advertising team noticed that ducks quacking sounded like "Aflac."

Under the leadership of CEO Daniel P. Amos since 1990—making him the fifth-longest-serving CEO of any Fortune 500 company at age 72—Aflac has achieved extraordinary growth. During his tenure, revenues have grown from $2.7 billion in 1990 to over $19 billion as of fiscal year 2024, while the company has maintained its position as the leading provider of cancer and medical insurance in Japan and the #1 provider of supplemental health insurance in the United States.

Aflac's business model is unique in the insurance industry. The company provides supplemental insurance policies that pay cash benefits directly to policyholders to help cover out-of-pocket expenses that major medical insurance doesn't cover. These policies include cancer insurance, critical illness insurance, accident insurance, hospital indemnity, and short-term disability coverage. Remarkably, Japan accounts for approximately 51-53% of Aflac's total revenue, making it the company's largest market. Aflac Japan is the leading provider of cancer and medical insurance in terms of policies in force in that country.

With 12,694 employees, fiscal year 2024 revenue of $19.13 billion, net income of $5.44 billion, and a market capitalization of $57.5 billion, Aflac continues to demonstrate strong financial performance. The company has increased its dividend for 43 consecutive years and in 2025 announced a 16% dividend increase for the first quarter, underscoring its commitment to shareholder returns and long-term financial stability.